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After Severing Ties With Russia, Hermitage Museum Outpost Rebrands – The Gentleman Report – TheFantasyTimes

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By Jitin Gambhir

After Severing Ties With Russia, Hermitage Museum Outpost Rebrands – The Gentleman Report


In the aftermath of Russia’s invasion of Ukraine in March 2020, the Hermitage Amsterdam museum made a bold decision to sever ties with the State Hermitage Museum in St. Petersburg. The director of the museum, Annabelle Birnie, cited moral reasons for the move. However, this decision had significant practical implications for the museum, which was originally established in 2009 as an extension of the Russian institution. Without its connection to St. Petersburg, the Hermitage Amsterdam was left without a clear identity or artwork to showcase. The museum was faced with the daunting task of reinventing itself or risk being shuttered.

At a press conference in Amsterdam, Annabelle Birnie announced the museum’s exciting rebirth with a new name and new group of collaborators. As of September 1, the museum will be known as the H’Art Museum and will partner with three renowned international museums: the Smithsonian American Art Museum in Washington D.C., the Centre Pompidou in Paris, and the British Museum in London.

The Hermitage Amsterdam museum made a courageous decision to cut ties with the State Hermitage Museum in St. Petersburg after Russia’s invasion of Ukraine in March 2020. The director of the museum, Annabelle Birnie, stated that the decision was based on moral grounds. However, this decision had significant implications for the museum, which was essentially an offshoot of the Russian institution that was established in 2009. Without its connection to St. Petersburg, the Hermitage Amsterdam was left without a clear identity or artwork to showcase. This forced the museum to quickly reinvent itself or risk being closed down.

Annabelle Birnie announced the museum’s exciting rebirth with a new name and a new group of collaborators at a press conference in Amsterdam. The museum will now be known as the H’Art Museum and will partner with three renowned international museums: the Smithsonian American Art Museum in Washington D.C., the Centre Pompidou in Paris, and the British Museum in London. As of September 1, visitors can expect to experience a unique blend of art, culture, and history from these four institutions at the H’Art Museum.

In March 2020, shortly after Russia invaded Ukraine, the Hermitage Amsterdam museum decided to cut ties with the State Hermitage Museum in St. Petersburg. The director of the Hermitage Amsterdam, Annabelle Birnie, described this decision as a moral one. However, it had significant practical implications for the museum, which was established in 2009 as an offshoot of the Russian institution. Without its connection to St. Petersburg, the Hermitage Amsterdam found itself without an identity or artwork to display. The museum had to quickly reinvent itself or face closure.

At a news conference in Amsterdam, Annabelle Birnie announced the museum’s re-emergence with a new name and a new group of collaborators. Starting from September 1, it will be known as the H’Art Museum and will collaborate with three international museums: the Smithsonian American Art Museum in Washington D.C., the Centre Pompidou in Paris, and the British Museum in London.

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