Akshay Kumar Features in New Vimal AD After Stepping Down As Their Brand Ambassador In April 2022
Akshay Kumar made the decision to step down as the brand ambassador for Vimal Elaichi in April 2022. However, a new television advertisement featuring Akshay, Shah Rukh Khan, and Ajay Devgn has recently aired and is now being shared online.
Unfortunately, this has not been received well by netizens. The internet is filled with harsh posts and tweets criticizing Akshay Kumar. This is not the first time he has faced backlash for promoting the same brand. Last year, netizens believed that it went against his image as a fitness icon. Despite Akshay’s departure from the brand, the contract he signed allows them to continue using the advertisements that were filmed before his resignation.
In April 2022, Akshay Kumar addressed this situation in a social media post. Here is an excerpt from his statement:
“I want to offer my sincere apologies to all my fans and well-wishers. Your response over the past few days has deeply affected me. While I have never endorsed tobacco and will never do so, I understand your concerns regarding my association with Vimal Elaichi. With utmost humility, I have chosen to step back. I have decided to donate my entire endorsement fee to a deserving cause. The brand may continue to air the ads until the contractual agreement comes to an end, but I assure you that I will be more thoughtful in my future choices. In return, I will always seek your love and support.”
Akshay Kumar had stepped down as Vimal Elaichi’s brand ambassador in April 2022. Yesterday, a new ad featuring Akshay, Shah Rukh Khan, and Ajay Devgn aired on TV and is being circulated on the internet today.
Netizens are not happy with this. The Internet is going brutal with its posts and tweets against Akshay Kumar. Akki received similar backlash last year for the same brand’s ad, as netizens felt that it was opposite to his image as a fitness icon. Even though Akki has quit the brand, the contract he signed gives them a free hand to run the ads he shot before stepping down as a brand ambassador.
Akshay Kumar mentioned the same thing in his social media post in April 2022. Read it below.
“I am sorry. I would like to apologise to you, all my fans, and well-wishers. Your reaction over the past few days has deeply affected me. While I have not and will not endorse tobacco, I respect the outpouring of your feelings in light of my association with Vimal Elaichi. With all humility, I step back. I have decided to contribute the entire endorsement fee towards a worthy cause. The brand might continue airing the ads till the legal duration of the contract that is binding upon me, but I promise to be extremely mindful in making my future choices. In return I shall forever continue to ask for your love and wishes.”