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Brooklyn Mirage’s ‘very late’ planning to blame for Electric Zoo chaos – TheFantasyTimes

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By Jitin Gambhir

Brooklyn Mirage’s ‘very late’ planning to blame for Electric Zoo chaos

According to insiders, a recent music festival in New York turned chaotic on Randall’s Island last week due to the involvement of the controversial Brooklyn Mirage crew. An insider from Electric Zoo festival revealed that Brooklyn Mirage was responsible for the overcrowding and dangerous situation at “EZoo,” leading to cancellations and delays. The trouble began when Avant Gardner, the organization behind Brooklyn Mirage, acquired the festival last year and subsequently fired the entire Electric Zoo team. They later rehired them when they realized they couldn’t manage the festival on their own. This year, they decided to run the festival internally and let go of the senior staff who were previously in charge of EZoo. They did not enlist the services of an actual festival production company, causing planning for the Labor Day weekend event to begin in June, much later than usual. As a result, Day 1 of the festival had to be canceled, citing global supply chain disruptions as the reason. However, our insider claims that this explanation is false and that fans were actually denied entry due to overcapacity. The source revealed that the organizers failed to plan adequately, neglecting important aspects such as reserving trucks, equipment, and inventory, as well as assembling stages. Mayor Eric Adams has expressed his intention to take action against the festival organizers. He stated in a briefing that his office will be dealing with them in the coming days based on their behavior and actions. A representative for Electric Zoo did not confirm the insider’s claims but emphasized that the majority of attendees had a positive experience. They acknowledged the need to ensure a phenomenal experience for everyone and expressed their intention to closely review the planning and execution of the event with their partners. According to reports, concertgoers rushed the gate on the final day of the festival after organizers announced that the venue had unexpectedly reached its capacity. The first night of the festival was canceled just hours before it was scheduled to begin.

Insiders say that a recent New York music festival devolved into a real zoo on Randall’s Island last week because its organizers came from the controversial Brooklyn Mirage crew.

A festival insider from Electric Zoo told us Brooklyn Mirage is to blame for the oversold “EZoo,” leading to cancelations, delays and an overcrowded, dangerous situation.

The trouble started when Avant Gardner — the entity that runs Brooklyn Mirage — purchased the festival last year, they alleged.

“They bought the festival, and then fired everyone, who ran Electric Zoo, and then rehired everyone once they found out they really couldn’t put it on,” a source claimed.

This year, however, they “made a decision to run [the fest] internally and let go all of the senior people [who] were running EZoo. They didn’t use an actual festival production company,” the insider said.

Planning for the Labor Day weekend festival allegedly didn’t start until “around June when typically plans start around December” of the previous year. This led to the festival canceling Day 1, “due to global supply chain disruptions.”

But our insider said that explanation was bogus.


EZoo fans
Fans were denied entry due to overcapacity.
X / @TheFestiveOwl

“It was total bulls–t. All the vendors are in the US, and in the Tri-State area. They started planning very late in the game and were not reserving trucks, equipment, inventory, putting stages together,” the source said.

The office of Mayor Eric Adams has threatened to take action.

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Mayor Eric Adams
Mayor Eric Adams threatened to take action against festival organizers.
Getty Images

Electric Zoo Festival
Avant Gardner, the music venue behind Brooklyn Mirage, bought EZoo in 2022.
X / @TheFestiveOwl

“We will be dealing with [the organizers] in the next few days based on their behavior and actions,” Adams warned in a briefing last week.

A rep for Electric Zoo would not confirm our insider’s claims, and insisted “the vast majority of Electric Zoo attendees had a great experience.”

The rep acknowledged, “our job is to make sure everyone’s experience [is] phenomenal. We’ll be working closely with our partners to review the planning and execution of the event from start to finish.”

The Post reported that concertgoers rushed the gate on the fest’s final day after organizers said the venue on Randall’s Island had unexpectedly reached capacity. The first night was called off just hours before the festival was supposed to get underway.

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