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Citadel Just Needs Time to ‘Grow’ Says Amazon Drama Chief, Calling Show’s Launch a ‘Victory’ – TheFantasyTimes

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By Jitin Gambhir

Citadel Just Needs Time to ‘Grow’ Says Amazon Drama Chief, Calling Show’s Launch a ‘Victory’


The launch of Citadel on Prime Video did not make it the most popular series of the year, according to streaming numbers. The show failed to rank on the Nielsen streaming charts even though it had a massive budget. However, Amazon Studios head Jennifer Salke has said that the series is still drawing a respectable viewership, attracting “one of the largest global audiences in the history of Prime Video.”


According to Deadline, Amazon Studios’ Head of Drama Series, Odetta Watkins, has also commented on the numbers during a panel at the Banff Media Festival. Watkins believes that the show’s success will continue to grow as it moves on, at one point rising in the Nielsen streaming charts. She said, “As the franchise grows, I feel like the numbers will grow all over, including domestically. You’ll start to see the audience respond differently as it goes on.”

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Watkins also notes that U.S. audiences can be “jaded” and sees a lot of franchise potential in Citadel as it was created to speak to the world. The idea of the franchise from its inception with different chapters around the world is the first of its kind. This is just the beginning as many more are to come.

Fortunately, the renewal of Citadel for another season was not based on streaming numbers. Its renewal was given before the show’s launch. This indicates that the powers that be had high hopes for the show even before its premiere. While it didn’t debut as the most popular series in 2023, there still seems to be a belief that future seasons will have Citadel joining those shows with its place in pop culture before long.

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Citadel Has a Second Season in the Works

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The show creators are Josh Appelbaum, Bryan Oh, and Daid Weil. Newton Thomas Sigel and Jessica Yu directed the first season. The series features Richard Madden and Priyanka Chopra Jonas as a pair of Citadel agents, with other cast members including Ashleigh Cummings, Roland Moller, Osy Ikhile, Caoilinn Springall, Lesley Manville, and Stanley Tucci.

Season 2 of Citadel is in the works, and the Italian series, Citadel: Diana, is set to release in 2024. The first season of Citadel is currently available for streaming on Prime Video.

Following the recent launch of Citadel on Prime Video, streaming numbers have revealed that the show is not exactly the year’s most popular series. The spy action series has failed to rank on the Nielsen streaming charts, and considering the massive budget that it took to develop Citadelthat’s obviously not the most ideal outcome. With that said, the series is pulling in respectable viewership short of failing to rank on the Nielsen charts, as Amazon Studios head Jennifer Salke has touted the show for attracing “one of the largest global audiences in the history of Prime Video.”


Per DeadlineAmazon Studios’ Head of Drama Series, Odetta Watkins, has now weighed in on Citadel‘s numbers during a panel at the Banff Media Festival. Watkins backs up Salke’s assertion that the series is a big success, referring to the first season’s launch as a “victory” for Prime Video. With that said, Watkins also feels that the show will start pulling in more numbers as it moves on, at one point rising in the Nielsen streaming charts. Perhaps what’s needed here is just more time to have the series find its following.

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“I think the show was conceived to be able to speak to the world and it has,” Watkins says. “Every show is not going to hit in every place on the same level. But as the franchise grows, I feel like the numbers will grow all over, including domestically. You’ll start to see the audience respond differently as it goes on.”

Adding that U.S. audiences can be “jaded,” Watkins notes how the company sees a lot of franchise potential in Citadel by noting, “[Jennifer Salke] wanted something that could speak to the world. The idea of franchise from its inception with different chapters around the world, I’ve never seen this before. It is the first of many to come.”

Related: Exclusive: Citadel Stunt Cordinators Talk Russo Brothers and Oscars


Citadel Has a Second Season in the Works

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Fortunately for the Citadel team, the show getting renewed wasn’t contingent on the streaming numbers. Ahead of the show’s launch, it was given an early renewal for a second season. It’s clear that the powers that be had high hopes for the show even ahead its premiere, and while it didn’t debut as the most popular series of 2023, there still seems to be a belief that future seasons will have Citadel joining those shows with its place in pop culture before long.

Citadel was created by Josh Appelbaum, Bryan Oh, and Daid Weil. Newton Thomas Sigel and Jessica Yu serve as directors on the first season. The series stars Richard Madden and Priyanka Chopra Jonas as a pair of Citadel agents, while other cast members on the show include Ashleigh Cummings, Roland Moller, Osy Ikhile, Caoilinn Springall, Lesley Manville, and Stanley Tucci.

The first season of Citadel is streaming on Prime Video. Season 2 does not yet have a premiere date. Meanwhile, spinoffs in different languages are in the early works, and that includes the Italian series Citadel: Dianacoming in 2024.

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