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Demi Lovato splits from longtime manager Scooter Braun – TheFantasyTimes

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By Jitin Gambhir

Demi Lovato splits from longtime manager Scooter Braun

Demi Lovato has officially ended her professional association with long-term manager Scooter Braun and his company, SB Projects. This decision was made last month, and Lovato is currently in the process of searching for new management. Billboard was the first to report this news, stating that discussions are already underway regarding Lovato’s next signing. It is worth noting that Lovato’s departure occurred prior to rumors that Justin Bieber was also leaving SB Projects, which were later confirmed to be false by both Bieber and Braun’s representatives. TheFantasyTimes has reached out to representatives of Braun and Lovato for further comment on this recent development.

Despite the split, Lovato and Braun, who is 42 years old, appear to be on good terms, as Braun posted a celebratory message on his Instagram Story for Lovato’s birthday on August 20. He referred to Lovato as one of the kindest souls and wished her a happy birthday. Lovato, a former Disney Channel star, started working with Braun in 2019 as she prepared to relaunch her music career after a near-fatal overdose in 2018. However, Braun initially had reservations about taking Lovato on as a client. He revealed in Lovato’s YouTube docuseries, “Dancing With the Devil,” that they had a plan to decline her but recommend someone else. However, after meeting Lovato, Braun had a change of heart and realized that she needed a friend more than a manager. He wanted to support her without pressuring her to work.

This split comes just before the release of Lovato’s new album, “Revamped,” scheduled for September 15. During her time with Braun and SB Projects, Lovato released two albums: 2021’s “Dancing with the Devil… the Art of Starting Over” and last year’s “Holy Fvck.” Her upcoming album, “Revamped,” will feature rock versions of her popular pop hits like “Cool for the Summer,” “Heart Attack,” and “Confident.” Meanwhile, Braun continues to manage a roster of high-profile clients, including Justin Bieber, Ariana Grande, Tori Kelly, Ashley Graham, Dan + Shay, and Carly Rae Jepsen.

Demi Lovato has split from longtime manager Scooter Braun, TheFantasyTimes can confirm.

The “Sorry Not Sorry” singer ended her professional relationship with Braun and his company, SB Projects, last month and has yet to find new management.

According to Billboard, which was first to report the news Monday, “conversations” are already “taking place” for who Lovato will sign with next.

We’re told Lovato’s exit came well before a report surfaced claiming Justin Bieber was also leaving SB Projects following his own years-long partnership with Braun.

Reps for both Bieber and Braun confirmed to TheFantasyTimes last week, however, that the rumors were not true.

TheFantasyTimes has reached out to reps for Braun and Lovato for comment regarding the latest news.


Scooter Braun and Demi Lovato
Demi Lovato has parted ways with Scooter Braun, TheFantasyTimes can confirm.
ddlovato//instagram

Despite Lovato’s departure, she and Braun, 42, are seemingly still on good terms as the famous music manager posted a message to celebrate her birthday on Aug. 20.

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“Happy Birthday to one of the kindest souls out there,” he wrote via his Instagram Story. “Happy Bday @ddlovato!!”

The Disney Channel alum, 31, began working with the talent manager in 2019 as she prepared to relaunch her music career after her near-fatal overdose in 2018.


Demi Lovato
They ended their professional relationship about a month ago.

Scooter Braun
The singer began working with Braun in 2019 after her near-fatal overdose.
Getty Images for Amazon Studios

However, he was initially hesitant about taking the pop star on as a client.

“We had a plan for not only how we were going to say no, but who we were going to recommend,” he said in Lovato’s 2021 YouTube docuseries, “Dancing With the Devil.”


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But Braun eventually changed his tune after meeting with the “Give Your Heart a Break” songstress.

“She didn’t need a manager, she needed a friend,” he explained. “She needed someone who knew what to do, but didn’t need her to work.”


Demi Lovato
The move comes before the Sept. 15 release of her new album, “Revamped.”
Ari Perilstein

Scooter Braun
Braun’s other clients include Justin Bieber and Ariana Grande.
scooterbraun/Instagram

Lovato released two albums during her time with Braun and SB Projects: 2021’s “Dancing with the Devil… the Art of Starting Over” and last year’s “Holy Fvck.”

Their split comes as she prepares to release her new album, “Revamped,” which will feature rock versions of her classic pop hits, including “Cool for the Summer,” “Heart Attack” and “Confident.”

The album is set to debut on Sept. 15.

Meanwhile, Braun still maintains a roster of high-profile clients including Bieber, Ariana Grande, Tori Kelly, Ashley Graham, Dan + Shay and Carly Rae Jepsen.

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