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Fans think Kim Kardashian’s partnership with nutrition company is dig at Kourtney – TheFantasyTimes

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By Jitin Gambhir

Fans think Kim Kardashian’s partnership with nutrition company is dig at Kourtney

Fans are convinced that Kim Kardashian’s new collaboration with a nutrition company is a subtle jab at her health-conscious sister, Kourtney Kardashian.

Both Kim and the wellness brand Alani Nu announced their partnership, called “Alani by Kim K,” on Monday, accompanied by a photoshoot inspired by workout Barbies.

The images featured Kim, who is now a billionaire mogul at the age of 42, with blonde hair, wearing a white one-piece swimsuit and matching heels. She posed in a gym while sipping on a limited-edition strawberry lemonade-flavored energy drink called “Kimade.”

One Instagram user commented on Kim’s post about the collaboration, saying, “[Cue] Kourtney re: but nutrition is my vibe 🫠,” which prompted another user to reply, “I came here to find this comment 😂.”

Another user agreed, saying, “Definitely 😂😂😂,” followed by someone else saying, “LOL SO TRUE.”

Kim Kardashian modeling for Alani Nu
Kim promoted her new “Kimade” energy drink alongside a workout Barbie-inspired photo shoot.
Instagram/kimkardashian

“She just Pooshed her out of the way,” another user quipped, referring to Poosh, the lifestyle blog created by Kourtney. Kourtney also launched her own line of vitamins and supplements called Lemme in November 2022.

Given the current tension between the sisters, who are only 18 months apart, it’s not surprising that Kim’s decision to collaborate with another nutrition brand is seen as shady.


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In the current season of the family’s show, which was filmed last year, Kourtney accused Kim of stealing her wedding designer, Dolce & Gabbana, the ’90s aesthetic of her May 2022 wedding, and her thunder when Kim teamed up with the fashion house for a ’90s-inspired collection just four months later.

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Kourtney Kardashian promoting Lemme
Meanwhile, Kourtney launched a line of vitamins and supplements called Lemme in November 2022.
Instagram/Kourtney Kardashian
Kourtney Kardashian promoting Lemme
She also owns Poosh, a lifestyle blog.
Instagram/Kourtney Kardashian

In a recent appearance on the “Today” show in May, Kim admitted that her relationship with Kourtney had gone through ups and downs since filming ended.

Recently, Kourtney, who is 44 years old, seemingly trolled Kim’s skincare brand Skkn by Kim. This happened on a recent episode of “The Kardashians,” where Kim shut down a DMV (Department of Motor Vehicles) and brought her entire glam squad to ensure she got the perfect photo for her driver’s license renewal.

Kourtney Kardashian promoting Lemme
The rivalrous siblings had been feuding over Dolce & Gabbana.
Instagram/kourtneykardashian

In response to this episode, Kourtney posted her own driver’s license picture on Instagram, presumably taken without her glam squad. She captioned the post, “Say my name

Fans are convinced Kim Kardashian’s new partnership with a nutrition company is a dig at her health-conscious sister, Kourtney Kardashian.

Both Kim and wellness brand Alani Nu announced the “Alani by Kim K” collaboration Monday alongside a workout Barbie-inspired photo shoot.

The images showed the reality-star-turned billionaire mogul, 42, sporting blond hair, a white one-piece swimsuit and matching heels as she sipped on some “Kimade” — a limited-edition strawberry lemonade-flavored energy drink — and struck pose after pose in a gym.

“[Cue] Kourtney re: but nutrition is my vibe 🫠,” one Instagram user commented under Kim’s post about the deal, which prompted another to reply, “I came here to find this comment 😂.”

“Definitely 😂😂😂,” someone else remarked in agreement, which was followed by, “LOL SO TRUE.”

Kim Kardashian modeling for Alani Nu
Kim promoted her new “Kimade” energy drink alongside a workout Barbie-inspired photo shoot.
Instagram/kimkardashian

“She just Pooshed her out of the way,” a fourth netizen quipped in reference to Poosh, the lifestyle blog created by Kourtney, who also launched a line of vitamins and supplements called Lemme in November 2022.

Given that tension between the sisters — who are only 18 months apart — is at an all-time high these days, Kim’s seemingly shady decision to collaborate with another nutrition brand does not come as a huge surprise.


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On the currently airing season of the family’s show, which was shot last year, Kourtney accused Kim of stealing her wedding designer, Dolce & Gabbana, the ’90s aesthetic of her May 2022 nuptials and her thunder when the latter agreed to team up with the fashion house on a ’90s-inspired collection just four months later.

Kourtney Kardashian promoting Lemme
Meanwhile, Kourtney launched a line of vitamins and supplements called Lemme in November 2022.
Instagram/Kourtney Kardashian
Kourtney Kardashian promoting Lemme
She also owns Poosh, a lifestyle blog.
Instagram/Kourtney Kardashian

Kim admitted during a “Today” show appearance this past May that her relationship with Kourtney amid the “frustrating” feud had gone through “cycles” since filming had wrapped.

The pair appear to be strained as of late, given that Kourtney, 44, seemingly trolled the Skkn by Kim creator just last month.

A recent episode of “The Kardashians” showed Kim shutting down a DMV and bringing her entire glam squad with her to ensure she got the perfect photo for her driver’s license, which she needed to renew.

Kourtney Kardashian promoting Lemme
The rivalrous siblings had been feuding over Dolce & Gabbana.
Instagram/kourtneykardashian

Kanye West’s ex-wife was seen unapologetically getting her hair and makeup touched up before requesting multiple takes in front of the camera.

Hours after the episode dropped, Mrs. Travis Barker took to Instagram to post her driver’s license picture, presumably snapped sans-glam squad.

“Say my name,” she cheekily captioned the post, making sure she included the geotag “Department of Motor Vehicles.”

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