How Talking About Relevant Topics in the Media Can Elevate Your Brand – TheFantasyTimes

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By Jitin Gambhir

How Talking About Relevant Topics in the Media Can Elevate Your Brand

Public relations (PR) is the practice of managing the spread of information about an organisation, individual, or product. But it can also be thought of as talking about relevant topics in the media.

When you talk about relevant topics in the media, you’re essentially creating earned media. Earned media is any coverage you receive from the media that you didn’t pay for. It’s considered to be more valuable than paid media, because it’s seen as more credible.

There are a few different ways to tackle this. One way is to create newsworthy content. This could be anything from a press release to an opinion piece. When you create newsworthy content, you’re more likely to get picked up by the media.

Another way to leverage media is to be an expert source. This means being available to journalists to comment on relevant topics. When you’re seen as an expert, you’re more likely to be quoted in the media.

Finally, you can also attend industry events and speak to the press. This is a great way to get your name out there and to build relationships with journalists.

So, how does this help elevate your brand?

Here are a few benefits:

  • Build trust: When you’re seen as an expert source, people are more likely to trust you and your brand.
  • Increase brand awareness: When you get coverage in the media, you’re exposed to a wider audience. This can help to increase brand awareness.
  • Generate leads: When you’re quoted in the media, you’re often accompanied by a call to action. This can lead to people visiting your website or contacting you for more information.
  • Improve SEO: When you get backlinks from other websites, it can help to improve your website’s SEO ranking.
  • Boost sales: When people are exposed to your brand through positive media coverage, they’re more likely to be interested in what you have to offer.

If you’re looking to promote your brand, PR is a great way to do it. The impact of earned media will help you achieve your marketing goals.

Make sure to be considered in your approach.

There are a few key rules to acting with intention when creating a strategy for media outreach.

  • Be clear about your goals: What do you want to achieve by talking to the media? Do you want to build trust, increase brand awareness, or generate leads?
  • Tailor your message to the audience: Who are you trying to reach? What are their interests?
  • Be timely and relevant: Make sure your message resonates with the current news cycle.
  • Be concise and to the point: Journalists are busy people, so get to the point quickly.
  • Be available to answer questions: Be prepared to engage with journalists and media outlets..
  • Follow up: After you’ve talked to the media, follow up to make sure your message was received.

By following these tips, you can talk about relevant topics in the media in a way that will get cut-through with your audience. The Big Smoke have been getting eyes on brands with relevant brand messaging for over a decade. If you’re ready to boost your PR strategy, talk to us today.

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