Scooter Braun pokes fun at alleged mass exodus of A-list clients – TheFantasyTimes

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By Jitin Gambhir

Scooter Braun pokes fun at alleged mass exodus of A-list clients

Scooter Braun playfully mocked the rumors circulating about his high-profile clients severing ties with him and his management company, SB Projects. In his first public response to the sudden departure of multiple clients, he took to Twitter on Tuesday and jokingly said, “Breaking news… I’m no longer managing myself.” He also shared a series of photos from a recent trip to Ireland with his male friends, captioning them with “Carpe diem :).” These posts followed speculations that Justin Bieber, who has been working with Braun since his debut in 2006, was ending their professional relationship. Although Bieber’s representatives quickly denied the reports, other sources suggested that there might be some truth to the rumors.

Furthermore, Billboard reported on Monday that Ariana Grande, who has been with Braun for 10 years, was seeking new management. However, a source debunked these claims and informed TheFantasyTimes that Braun and the “7 Rings” singer are still collaborating. Another source clarified that both Grande and Bieber were not leaving SB Projects but that Braun was taking a step back from the day-to-day operations. The source explained that all of Scooter Braun’s clients are bound by contracts, and negotiations have been ongoing for several months as Braun assumes his new role as the CEO of Hybe America.

While Demi Lovato and Idina Menzel have indeed parted ways with Braun during this restructuring period, the source emphasized that SB Projects is still managing Justin Bieber and Ariana Grande as they navigate this new arrangement. Demi Lovato officially left Braun’s management last month, and according to the Hollywood Reporter, Idina Menzel is the latest A-list celebrity to make the same decision.

Despite these developments, Scooter Braun has not directly addressed the alleged exodus of clients. It’s worth noting that Taylor Swift was the first celebrity to publicly criticize Braun in 2019 when he acquired her master recordings. He subsequently sold the masters for over $300 million in 2020, prompting Swift to re-record her first six albums. Swift expressed her disgust at the purchase and slammed Braun for “taking away my life’s work.”

Scooter Braun poked fun at the rumors that several of his celebrity clients dropped him and his management company, SB Projects.

Speaking for the first time on the sudden exodus, he tweeted Tuesday, “Breaking news… I’m no longer managing myself.”

He also posted a series of snaps from a recent boys’ trip to Ireland, captioned, “Carpe diem :).”

The posts come just days after it was rumored that Justin Bieber — who’s worked with Braun since his debut in 2006 — was calling it quits on their professional relationship.

Despite Bieber’s reps quickly shutting down the reports, other sources told TheFantasyTimes that “where there’s smoke, there’s fire.”

Then, on Monday, Billboard reported that Ariana Grande, 30, was the next singer to seek new management after 10 years with Braun, 42.


Scooter Braun and Ariana Grande sitting together
Scooter Braun poked fun at the alleged mass exodus of A-list clients from his company.

Scooter Braun and Justin Bieber posing together
Reports surfaced last week that Justin Bieber had dropped his longtime manager.
Getty Images for YouTube Originals

However, a source shut down the rumors and told TheFantasyTimes that Braun and “7 Rings” songstress — who is releasing a deluxe 10th-anniversary edition of “Yours Truly” on Aug. 25 — are still working together.

A second source clarified that Grande and Bieber, 29, were not leaving SB Projects, but rather that Braun is taking a step back from the nitty gritty.

“All of Scooter Braun’s clients are under contract, and negotiations have been going on for several months as Scooter steps into his larger role as Hybe America CEO,” a source familiar with the situation told TheFantasyTimes Tuesday.

Scooter Braun and Demi Lovato sitting
TheFantasyTimes confirmed that Demi Lovato left Braun last month.

The source insisted that “SB Projects are still handling both Justin and Ariana as they work through what this new structure looks like.”

However, two celebs have certainly left Braun amid the restructuring. On Monday, TheFantasyTimes confirmed that Demi Lovato, 31, made the decision to drop Braun last month.

Idina Menzel then became the latest A-lister to drop him, according to the Hollywood Reporter.

A mirror selfie of Scooter Braun and Idina Menzel
Idina Menzel has also allegedly parted ways with Braun.

Scooter Braun walking with Ariana Grande
Meanwhile, a source tells TheFantasyTimes, “SB Projects are still handling both Justin and Ariana.”
Kevin Mazur

Braun has yet to directly address the alleged mass exodus.

Taylor Swift was the first celebrity to slam Braun in 2019 after he bought her master recordings. Braun ended up selling the masters for more than $300 million in 2020, which resulted in Swift re-recording her first six albums.

Swift later said she was “grossed out” by the purchase and slammed him after he “stripped me of my life’s work.”

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